33. Can a Robot Put My Baby to Sleep? Lewis Krell on the SNOO by Dr. Harvey Karp
It is largely just accepted that new parents don’t sleep for a year. But does it have to be that way!? Sleep deprivation does more than make us tired. It messes with our heads, our patience, our relationships, and our general sanity. When I became a dad, I accepted exhaustion as part of the deal.
Dr. Harvey Karp, a child sleep expert and the author of Happiest Baby on the Block, decided to question this assumption. He asked, why has baby sleep barely improved in decades? He then developed a safe, scientifically backed technology to help, that when utilized correctly is now getting newborns up to two extra hours of uninterrupted sleep a night!
Today’s guest is Lewis Krell, a dad of two and part of the team at Happiest Baby, the company behind Dr. Harvey Karp’s SNOO, a smart bassinet. We talk about the sleep mistakes parents make without realizing it, what safety actually looks like when it comes to newborn sleep, and how the SNOO was designed to reduce risk while helping parents get longer stretches of rest.
In this episode, we explore:
Why are new parents so exhausted during the newborn stage
What sleep mistakes quietly ruin a baby’s sleep
How does the SNOO improve baby sleep and safety
Is sleep training necessary for newborns
How can dads actively support better sleep at home
Might the SNOO be a worthwhile investment for you to buy or rent
If you want to learn more about the SNOO and the research behind the Happiest Baby: https://happiestbaby.sjv.io/zxWxqx
Other Episodes you might like: 12 Sleep Tips Every New Parent Should Know https://www.youtube.com/watch?v=iL0hcb8qKdI
Resources Mentioned in This Episode
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Joe Carr is an entrepreneur, advocate, and passionate educator on fatherhood and partnership. Driven by a desire to provide high-quality, nutrient-dense baby food for his daughter Della, Joe and his wife founded Serenity Kids baby food brand after experiencing their own health transformations through clean eating. Now, alongside his work in revolutionizing baby nutrition, Joe is on a mission to help new dads navigate the transformational journey of fatherhood. Through his podcast and social media platform Dadicated Joe, he shares real, honest conversations about showing up for your children, supporting your partner, and embracing the identity shift that comes with becoming a dad.
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About I Am NurturedFounded by two registered dietitians and parents, I Am Nurtured was created to support your well-being through every stage of parenthood — from planning for baby to pregnancy and postpartum recovery. Their formulas blend science and empathy, offering clean, transparent supplements that help parents feel stronger, more energized, and truly cared for. Because your health should never be compromised — and neither should your trust.
About Lewis Krell
Lewis Krell is the Head of Partnerships for Happiest Baby (the makers of SNOO). Lewis is the leader of the SNOO Employee Benefit Program, which works with top corporations like JP Morgan, Google, and the NFL to bring the gift of better sleep, mental wellness, and physical health to their new parent employees.
Lewis is a 2x SNOO Dad, a reformed finance bro, a marginally entertaining writer, and has now been leading sales and partnerships efforts for cutting-edge technology companies for over a decade.
LinkedIn - https://www.linkedin.com/in/lewis-krell/
